Peace One Day
D&AD 2012
Competition brief set by D&AD completed as part of my final year at art college,

We want to make it impossible for anyone to ignore Peace Day. We want to make it a day that everyone around the world can engage with so governments and leaders in conflict zones have no other choice but to implement it. The task is to grown grassroots awareness and active personal engagement with Peace Day, to make this day ubiquitous and as part of our social fabric as Mother's Day or Valentine's Day, in fact more so.

The dove, an international symbol of peace recognised throughout the world, is used in the campaign as a symbol of hope for a better future that is free from suffering. The aim is to bring people together to create and hang paper doves in support of a global truce, a day of global ceasefire and non violence.

People around the world will be encouraged to make their own origami paper doves, to decorate them with messages or pictures of peace, share them with friends and family and display them somewhere prominent, decorate a tree, hang them in a window or display them in their car.
Peace One Day
Published:

Peace One Day

Competition brief set by D&AD completed as part of my final year at art college

Published: